From a Toy Store in Brazil to Questioning Power Across Borders. “Growing Up Where Dreams Had a Price Tag”

Still image of toy Ferrari with controller

I grew up in Brazil in the 1980s, in what people often call a “third-world” country, within a bicultural, lower-class family, during the final years of a dictatorship and the height of the so-called lost decade of inflation. My first real understanding of what limitation felt like came in 1988, inside an Estrela toy store, when I was seven years old.

It was Children’s Day. My parents had taken my two siblings and me out, and my mother cheerfully asked me to choose a gift for myself. I remember standing there, surrounded by toys, and feeling something heavy settle in my chest. I worried that whatever I decided might mean less for my brothers.

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This reflection continues in fiction.

Still image from The Mask We Wear at Work novel — Creative Process.

Creative Process — Emma is one of the characters in my new book, The Mask We Wear at Work, who lives inside these questions.

She is not heroic, or broken, or exceptional in the ways institutions like to recognise. She is observant. Adaptive. Careful. The kind of person who learns early that power has a sound, a rhythm, a posture, and that safety often looks like knowing when to borrow them, without ever being told who designed them, or why.

Her journey sits at the centre of The Mask We Wear at Work, a contemporary tragic-comedy from the Veiled Identity series, which uncovers the cultural, political, and capitalist forces shaping contemporary identity through lived experience and intersectionality.

This essay is not separate from that world. It is part of the same investigation.

(The Mask We Wear at Work, coming up.)

We’re looking for the first 100 people who believe the internet should help people feel less alone.

Behind the Veil

What lies beneath the stories we inherit?

No two people enter the same story the same way.

Behind the Veil is an interactive reflection quiz that turns familiar ideas about identity, power, belonging, work, culture, technology, relationships, and modern life into questions worth pausing over. Rather than telling you what to think, it invites you to notice which patterns you already recognise, where your assumptions are challenged, and what may deserve a closer look.

Benefit to you

See the patterns shaping your perspective.

The questions and explanations can help you test what you know, recognise influences that often remain invisible, and build a clearer language for understanding your own identity and the systems around it.

Benefit to others

Bring more awareness into the conversations you share.

Greater awareness can change how we listen, question assumptions, and respond to lives different from our own. What you recognise here may help you approach other people with more curiosity, fairness, and human understanding.

🎲 10 random questions
🧠 1,100 questions
📚 Multiple themes
⭐ Earn your title
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  • The Biography You Edit Before Entering the Room
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